All to be revealed about Guy’s trip come August

Augusta Margaret River Times
International tourism expert Guy Taylor was in Margaret River in March undertaking hands-on research for Tourism WA.
Camera IconInternational tourism expert Guy Taylor was in Margaret River in March undertaking hands-on research for Tourism WA. Credit: Sean BlocksidgePicture:

Tourism WA has declined to reveal the outcome of an expensive effort to develop a “narrative” for WA’s tourism industry, with the Times told to wait until August.

Taxpayers paid more than $360,000 to fund tourism consultant Guy Taylor’s six-month trip around the State, and during which he was interviewed by the Times while in Margaret River last March.

Mr Taylor was hired by Tourism WA in late 2018 to help come up with a marketing “narrative” to underpin WA’s next big tourism campaign.

The Tasmanian tourism guru, left, had considerable success reinvigorating his home State’s tourism efforts, and travelled the length and breadth of WA for six months to come to grips with the State’s “heart and soul”.

According to the State Government’s Tenders WA website, Taylor’s seven-month contract was valued at $265,572 on its awarding in November 2018, but was increased by 36 per cent to $361,825 in May last year, just a month before the gig wound up.

“The report has been shared in industry forums and will be publicly shared in August, to coincide with the launch of Tourism WA’s new creative campaign,” the agency said.

Get the latest news from thewest.com.au in your inbox.

Sign up for our emails