Austrade and Wine Australia unveil new digital export hub for wineries

Warren HatelyAugusta Margaret River Times
A new wine export hub has been developed by Wine Australia and Austrade.
Camera IconA new wine export hub has been developed by Wine Australia and Austrade. Credit: Filip Milovac

National body Austrade has partnered with Wine Australia to develop a comprehensive digital knowledge hub to help wine producers grow their wine sales internationally.

The Wine Export Ready Hub brings together information, templates and how-to guides to help wine producers understand the export process, find buyers and develop export plans.

Austrade CEO Xavier Simonet said Margaret River wineries were well-represented in the endeavour which would enable wine exporters “to go further, faster”.

“Australia produces some of the world’s most sought-after wines, and the new Wine Export Ready Hub will help our producers get more product to consumers the world-over,” he said.

“This one-stop-shop, developed by Austrade and Wine Australia, will provide clear, comprehensive answers to wine producers’ most pertinent export questions.”

While Australia’s wine producers faced challenging trading conditions in recent years, the values of wine exports grew in 71 destinations in the year to March 2022, according to Wine Australia’s Export Report.

That list included Singapore, Hong Kong, Thailand, South Korea, Taiwan and Japan, offsetting losses to China after a politically-motivated tariff block was imposed on Australian producers.

Wine Australia chief executive Martin Cole said wine exports were crucial for the future.

“Many wine producers are developing strategies to intensify exports and to enter new markets, and we’re delighted to launch the Wine Export Ready Hub in partnership with Austrade to support these activities,” Dr Cole said.

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