MasterChef hits region

Chloe FraserAugusta Margaret River Times
MasterChef Australia judges Gary Mehigan, Matt Preston and George Calombaris filmed episodes of the show at Voyager Estate this week.
Camera IconMasterChef Australia judges Gary Mehigan, Matt Preston and George Calombaris filmed episodes of the show at Voyager Estate this week. Credit: Kelly Gardner

All eyes will be on Margaret River in the coming months, when the WA week of television series MasterChef airs in July.

The popular cooking show filmed at locations across WA this week, including several venues in Margaret River, Optus Stadium, the Swan Valley, and Rottnest Island.

As part of a deal struck by the State Government through Tourism Western Australia, about 65 cast and crew descended on Margaret River. The Margaret River-Busselton Tourism Association hailed the move as a boon.

MRBTA chief executive and group marketing manager Sharna Kearney said the association was working with Tourism WA to leverage any opportunities gained through exposure of the show.

“Showcasing fresh local produce against our extraordinary landscape will inevitably raise the Margaret River region’s profile in high-yielding national and international markets,” she said.

Margaret River Chamber of Commerce and Industry president Steve Castan said while he could not put a figure on what the exposure would be worth to local business, he believed the nationwide recognition could only have a positive effect.

“Increased visitation to the region to enjoy our unique environment and beautiful wines and locally made foods is great for the sustainability of the local economy,” he said. Tourism Minister Paul Papalia said the MasterChef WA week would also be “incredibly valuable” in promoting WA to some of the State’s key tourism markets, particularly India.

“India is the fastest-growing aviation market in the world and the McGowan Government is very focused on attracting an airline to fly direct from India to Perth,” he said.

A Tourism WA spokeswoman said advertising and marketing campaigns targeting Eastern States audiences would be shown during the week the WA episodes were aired to encourage holiday-makers to head to WA for their own culinary adventure.

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