New scratch cards given to Margaret River and Busselton wineries to help wine tasters to track drinks
Margaret River Wine Association has backed a campaign from Australian Grape and Wine and DrinkWise to help tourists track their wine tastings.
New resources explaining how many tastings add up to a standard drink have been distributed to wineries nationwide.
The resources include scratch cards as a practical, fun way for consumers to track their tastings.
MRWA chief executive officer Amanda Whiteland said the association was supporting the campaign by ensuring messages about responsible drinking got through to local cellar doors and tour operators.
Wineries have also been provided with free electronic resources to use on their tasting sheets, brochures, websites and social media.
Margaret River’s Caves Road Collective is a hotspot for tourists with a brewery, winery and distillery all on site.
Barman Conor Probyn-Wood said while hospitality venues abided by strict responsible service of alcohol laws, anything to help tourists understand what equalled a standard drink was a positive. “It sounds like a great initiative and useful tool for visitors to the area,” he said. “In this region, there are windy roads, fair distances between towns, and wildlife to contend with when driving from venue to venue. Something like this, to help those who have been nominated as designated drivers keep track, helps keeps all holiday-goers safer.”
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