Promo film offers coastal perspective

A video campaign to entice people to visit Margaret River has been released, showcasing the region’s most enviable attractions and products. Created by local film director Mark Boskell and cinematographer Darren McCagh for the Margaret River Wine Association, the film provides a coastal perspective of the region’s distinctive features. MRWA chief executive Amanda Whiteland said the association wanted to tell its story in a “creative and immersive way”. “We wanted to create something that all the growers, winemakers and locals felt a connection with and would be proud to share at their own events and in their marketing,” she said. Ms Whiteland said the campaign aimed to drive awareness of the region’s unique environment. “Working with an all-local team for the filming and production of the video made the project very enjoyable and also added to the quality of the final product due to their knowledge and connections in the region,” she said. The film was launched last week at Cape Mentelle. Boskell said highlighting the region’s coastal elements throughout the film was important. “We tried to use a blend of nature’s rhythms and human elements to create a sensory experience of the region’s influences,” he said. Producer Sophie Mathewson said the filmmakers were lucky to secure local talent to accurately show the region’s most beautiful aspects in an interesting way. The film was funded by the MRWA with the City of Busselton, the Shire of Augusta Margaret River, and the Federal Government’s Export and Regional Support Package. It can be found online at youtu.be/UymGfw098IU