RAC adds Margaret River site to its holiday park portfolio
The RAC has added a Margaret River site to its growing holiday parks business, buying the eco-style Wharncliffe Mill Bush Retreat just outside the bustling South West town.
Renamed the RAC Margaret River Nature Park, the retreat includes cabins, safari tents, dormitory rooms and caravan and camping sites.
The purchase is part of the RAC’s plan to build a collection of affordable family holiday properties to market to its one million members.
It has already snapped up some of the State’s best known destinations, including the Monkey Mia Dolphin Resort, the Ningaloo Reef Resort in Coral Bay and, more recently, the Karri Valley Resort near Pemberton.
As part of the push, it is refurbishing or redeveloping the properties to ensure they are of a suitable standard to attract guests.
In November, RAC executive general manager of brand and tourism, Tony Pickworth, told WestBusiness the South West was “really important” to the fledgling business.
“We’re fairly choosy where we want to be. We want to be in the right locations from a tourism point of view,” he said, citing Albany, Denmark and the Kimberley as particular areas of interest.
“We’d like to have a good coverage of WA so our members can enjoy the whole State.”
Get the latest news from thewest.com.au in your inbox.
Sign up for our emails