Road safety key to WA tourism campaign

Therese ColmanBusselton Dunsborough Times
VideoWestern Australia is now being sold to tourist's as the 'road-trip' state, as the state government conceded WA is one of the least visited places in Australia.

Tourism bodies have affirmed road safety education is a priority of Tourism WA’s $2.2 million Road Trip State campaign that was launched last month.

The campaign showcases a number of self-drive holidays including the Margaret River region, Great Southern and the Kimberley. It was launched domestically and in Germany, the UK, New Zealand, Hong Kong, Singapore, China, Japan, Malaysia and Indonesia.

Tourism WA marketing executive director Louise Scott said Tourism WA was working with the Road Safety Commission to develop “additional ways of getting the road safety message across to visitors” but had a number of initiatives already in place.

“The campaign emphasises important road safety messages, such as stopping frequently and not trying to cover huge distances in unrealistic time frames,” she said.

Get in front of tomorrow's news for FREE

Journalism for the curious Australian across politics, business, culture and opinion.


“It gives visitors to JUWA suggested itineraries that encourage them to stop frequently and travel at a leisurely pace.”

Ms Scott said road safety tips were included in the campaign brochure and RSC booklets, which are available online and at visitor centres Statewide.

“The campaign messaging in global markets will encourage visitors to start a holiday in Perth to get a feel for the roads before travelling further afield,” Ms Scott said.

Vasse MLA Libby Mettam said while she was pleased the Margaret River region had prominence in the campaign, the State Government “should match this campaign with a driver safety initiative that educated international drivers about conditions and terrain they may encounter”.

“I also feel there is merit in looking at road signage to assist international drivers by prompting them to the correct side of the road when coming out of road junctions,” she said.

“I urge this Government to consider adopting a ‘keep left’ road safety campaign given this new promotion.”

Acting road safety commissioner Iain Cameron said the body encouraged all visitors who chose a self-drive holiday, to consult the multilingual A Guide to Driving on WA Roads booklet.

Get the latest news from thewest.com.au in your inbox.

Sign up for our emails